Privacy policy


We take your privacy seriously, we’re sure you do too, so please do have a read of the full policy.
In summary:
  • We collect information to make our website useful to you.
  • We’ll keep you posted with ‘Getting Naturally Messy’ news if you opt in.
  • To remember you, our system will store cookies. This helps us to improve the website, although you can opt out.
  • We will never sell your data.
 

Contents

  1. Important information and who we are.
  2. The data we collect about you.
  3. How is your personal data collected?
  4. How we use your personal data.
  5. Disclosures of your personal data.
  6. International transfers.
  7. Data security.
  8. Data retention.
  9. Your legal rights.
  10. Glossary.

Introduction

Puremess respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
1. Important information and who we are
This privacy aims to give you information on how Puremess collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or take part in a competition or event.
This website is not intended for children and we do not knowingly collect data relating to children.
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact Customer Care using the details set out below.
Full name of legal entity: Puremess
Email address: gemma@puremess.co.uk
Postal address: 125 Farnham Road, Guildford, Surrey GU2 7QE
Telephone number: +44 (0) 7801 994460
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to the privacy policy and your duty to inform us of changes
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
 
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use and store different kinds of personal data about you which we have grouped together follows:
Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers. 
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website and products.
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
 
3. How is your personal data collected?
We use different methods to collect data from and about you including:
Direct interactions.
You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Buy our products;
create an account on our website;
subscribe to our ‘Getting Naturally Messy’ email;
engage with us on social media;
request marketing to be sent to you;
enter a competition, promotion or survey, attend an event; or
give us some feedback or make a complaint.
Automated technologies or interactions.
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies..
 
4. How we use your personal data
We will only use your personal data when the law allows us to and we will never sell your data to third parties. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.
Where we need to comply with a legal or regulatory obligation.

Except for marketing communications, generally we do not rely on consent as a legal basis for processing your personal data.
Purposes for which we will use your personal data
We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
Purpose/Activity: 
To register you as a new customer
To process and deliver your order for products including:
(a) Manage payments, fees and charges
(b) Collect money owed to us
Lawful basis for processing:
(a) Performance of a contract with you
(b) Necessary for our legitimate interests
Purpose/Activity:
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
Lawful basis for processing:
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products)
Purpose/Activity:
To enable you to partake in a prize draw, event, competition or complete a survey.
Lawful basis for processing:
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products, to develop them and grow our business)
Purpose/Activity:
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
Lawful basis for processing:
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
Purpose/Activity:
To deliver relevant website content to you and measure or understand the effectiveness of the marketing we serve to you
Lawful basis for processing:
(a) Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy)
Purpose/Activity:
To use data analytics to improve our website, products, marketing, customer relationships and experiences
Lawful basis for processing:
(a) Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Purpose/Activity:
To carry out email marketing and send you marketing communications by email. Such communications will include information about the products, events, offers and promotions we offer from time to time.
Lawful basis for processing:
(a) Where you have expressly consented to receive such marketing communications or where we have another lawful right to do so

7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed
We secure access to all transactional areas of our websites and apps using ‘https’ technology.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
 
8. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
At the end of that retention period, your data will be deleted.
 
9. Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of the rights set out below, please contact us at gemma@puremess.co.uk for the relevant data request form.
Request access to your personal. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide products to you. We will advise you if this is the case at the time you withdraw your consent.