Why Water in Skincare Is Actually Wonderful for Your Skin

There’s a lot of conversation around “waterless” skincare at the moment, and while those formulations certainly have their place, there’s still an incredibly important role for water in your skincare routine.

At Puremess, we create both water-based and anhydrous (water-free) products — because we believe in using what works best for your skin, and for the formulation. So let’s take a closer look at why water deserves a place in your skincare, and why its inclusion is far from a compromise.

1. Water Hydrates the Skin Deeply

Water-based skincare helps to replenish and maintain the skin’s moisture levels. When combined with humectants like hyaluronic acid or glycerin, water is drawn into the skin, helping to improve elasticity, reduce dryness, and support a smoother, healthier complexion. For skin that’s dehydrated, tired, or in need of support, water-based products are often the most effective choice.

2. It Enhances the Delivery of Key Ingredients

Many vitamins, botanical extracts, and active ingredients are water-soluble. Including water in a formulation allows these actives to be delivered effectively into the skin, increasing their absorption and benefits. Without water, many of these ingredients simply wouldn’t work as well — or at all.

3. Lightweight, Comfortable Textures

Water-based skincare typically has a lighter texture, which absorbs more quickly and is easier to layer with other products. This makes it ideal for all skin types, especially those who prefer a non-greasy finish or who follow a multi-step skincare routine.

4. Yes, Preservatives Are Needed – And That’s a Good Thing

When you introduce water into a formulation, a preservative is essential. Without it, the product could develop mould, bacteria, and yeast – none of which belong anywhere near your skin.

At Puremess, we only use gentle, skin-safe preservatives that are approved by natural and organic standards. These keep your product fresh, stable, and most importantly, safe to use – without compromising your skin or the planet.

5. Ideal for Sensitive and Reactive Skin

Water-based products can be particularly soothing for sensitive or sensitised skin, especially when infused with calming ingredients like aloe vera or rosewater. These lightweight, cooling formulations help to reduce redness, calm inflammation, and provide gentle hydration without clogging the skin.

Why We Choose to Use Water (When It Matters Most)

Water is far from a filler. It’s a vital part of many high-performing skincare formulations, supporting hydration, ingredient delivery, and skin health.

At Puremess, we formulate with purpose. When we include water in a product, it’s because it offers real benefit — not just for texture, but for your skin’s long-term wellbeing.

If you’ve been unsure about water in skincare, we hope this has helped explain why, when used responsibly and supported by effective preservation, it can play a vital role in achieving healthy, radiant skin.

Warmest wishes,

Gemma 

P.S. Looking for hydration that works?
Explore our naturally formulated, water-based skincare – designed to nourish, protect, and leave your skin feeling beautifully balanced.
👉 Browse our Hydrating Skincare Range