Are You Rolling on Toxins Every Morning? The Truth About Deodorant Ingredients

For most of us, applying deodorant is a no-brainer — a daily swipe and we’re out the door. But have you ever stopped to ask: what exactly am I putting on my skin every day, right near my lymph nodes and breast tissue?

In a recent episode of The Diary of a CEO, toxicologist Dr. Yvonne Burkart shared some alarming facts about conventional deodorants and antiperspirants. From hormone-disrupting chemicals to aluminium compounds linked to breast cancer, this is one area of skincare where what you don’t know can hurt you.

💬 Why This Matters to Me (Gemma)

Our Puremess natural deodorants were among the first products I formulated after my breast cancer diagnosis. I was determined to create something that was safe, honest, and effective — especially for our children, who are being exposed to these products earlier and for longer.

Conventional deodorants may seem harmless, but long-term exposure to synthetic fragrances, aluminium, and hormone disruptors is a growing concern. You deserve better. We all do.

🧪 What’s the Problem with Aluminium in Deodorants?

Antiperspirants don’t just mask odour — they work by blocking sweat entirely, using aluminium compounds such as aluminium chloride and aluminium zirconium.

But here’s why that’s problematic:

❌ Blocks a Natural Detox Process

Sweating helps regulate body temperature and release toxins. By plugging your sweat glands, you’re interfering with an essential function.

❌ Linked to Breast Cancer Risk

Some studies suggest aluminium compounds may mimic oestrogen, a hormone known to influence breast cancer. These compounds have been found in breast tissue, prompting many experts to call for caution.

❌ Absorbs More Easily After Shaving

Tiny cuts from shaving increase the risk of absorption through the skin, especially when using aluminium-based deodorants immediately afterwards.

🚫 What’s Hiding in “Fragrance”?

Another major concern? Synthetic fragrance, often listed simply as fragrance or parfum.

That one word can represent hundreds of undisclosed chemicals, including:

• Phthalates – linked to hormone disruption and reproductive issues

• Synthetic musks – bioaccumulative and potentially toxic

• Allergens – which can trigger irritation and sensitivity

And because fragrance blends are considered “trade secrets,” manufacturers aren’t required to tell you what’s actually inside them.

✅ Safer, Natural Deodorant Alternatives

The good news? Natural deodorants are now more effective than ever — without the risks. When shopping for an aluminium-free deodorant, look for:

• Magnesium, bicarbonate of soda, or zinc – to neutralise odour

• Arrowroot or tapioca starch – for moisture absorption

• Coconut oil & shea butter – for nourishment and natural antibacterial support

• Essential oils – like lavender, tea tree, or citrus for natural scent

These ingredients work with your body, not against it.

🔄 How to Transition to a Natural Deodorant

Switching from a conventional deodorant to a natural one? Your body might go through a short detox adjustment, but it’s worth it.

🌿 Top Transition Tips:

• Detox your pits – Try a clay mask or apple cider vinegar rinse to help remove buildup

• Stay hydrated – This helps your body flush out toxins naturally

• Give it time – Most people adjust within 1–4 weeks

🌱 Why We Created Puremess Natural Deodorants

At Puremess, we believe your deodorant should:

✅ Work with your body
✅ Never contain aluminium, parabens, or synthetic fragrance
✅ Be kind to your skin and the planet

That’s why we formulated our range using skin-loving ingredients like coconut oil, shea butter, essential oils, and natural powders.

And the best part? We’re so excited to be launching a brand-new line of natural deodorants for sensitive skin — free from bicarbonate of soda! It’s been a long time coming and we truly believe it’s going to be a game-changer for those with delicate underarms.

💬 Ready to Make the Switch?

Ditching aluminium and synthetic fragrance might seem like a small change — but it can make a huge difference for your health. Your body (and your future self) will thank you.

👉 Explore our natural deodorants now

Be bold. Be brave. Be beautifully you.

Acknowledgment: This article is inspired by the insights shared by Dr. Yvonne Burkart on The Diary of a CEO podcast. To hear more about her expert research on everyday toxins, you can listen to the full episode here.