The Hidden Dangers of Conventional Deodorants – And Why Natural Alternatives Are the Future

Are You Rolling on Toxins Every Morning?

Most of us apply deodorant or antiperspirant every single day without a second thought. It’s a small step in our routine—one swipe and we’re fresh for the day ahead. But have you ever stopped to wonder what’s actually in that product you’re putting so close to your lymph nodes and breast tissue?

In a recent episode of The Diary of a CEO podcast, Dr. Yvonne Burkart, a leading toxicologist, exposed some alarming truths about conventional deodorants and antiperspirants. From hormone-disrupting fragrances to the controversial use of aluminium, the science is clear: what we put on our skin matters.

Why This Matters to Me

Our Puremess natural deodorants were one of the very first products I formulated after my breast cancer diagnosis. It became my mission to create safe, effective alternatives that don’t expose us to unnecessary toxins. I feel particularly passionate about raising awareness because the impact of conventional antiperspirants on our children worries me deeply. The earlier they start using these products, the more prolonged their exposure to potentially harmful chemicals. We deserve better, and so do they.

The Problem with Aluminium in Deodorants

Many mainstream deodorants aren’t just about masking odours; they go a step further by blocking sweat altogether. The culprit? Aluminium compounds in deodorants. These compounds, often listed as aluminium chloride or aluminium zirconium, work by plugging sweat glands, effectively stopping the body from releasing moisture. But what’s the problem with that?

  • Interfering with a Natural Process – Sweating isn’t just an inconvenience; it’s a vital bodily function. It helps regulate body temperature and, crucially, expels toxins. By blocking sweat, you’re preventing a natural detoxification process.
  • Potential Links to Breast Cancer – Several studies have suggested a possible correlation between aluminium-based antiperspirants and an increased risk of breast cancer. While research is ongoing, the concern lies in aluminium’s ability to mimic oestrogen, a hormone known to influence breast cancer development.
  • Absorption into the Bloodstream – Shaving your underarms can create tiny nicks in the skin, which may allow aluminium compounds to be absorbed more easily into the body. Since these compounds have been found in breast tissue, many experts, including Dr. Burkart, advocate for caution.

The Hidden Dangers of Artificial Fragrances in Deodorants

If aluminium wasn’t enough of a concern, let’s talk about synthetic fragrance in deodorants.

The term fragrance (or parfum) on a product label is often a catch-all for a cocktail of undisclosed chemicals. Many of these contain phthalates, synthetic musks, and allergens, which have been linked to hormone disruption, skin irritation, and even reproductive issues which have been linked to hormone disruption, reproductive issues, and even fertility problems. Since manufacturers aren’t required to disclose what’s in their fragrance blends (trade secret rights), consumers are left in the dark about what they’re exposing their bodies to daily.

The Best Natural Deodorant Alternatives

The good news? Natural deodorants are becoming more effective than ever, and they don’t come with the same risks. When choosing a safer deodorant, look for products with:

  • Magnesium, Bicarb or Zinc-Based Formulas – These natural minerals help neutralize odour without blocking sweat.
  • Arrowroot Powder or Tapioca Starch – These ingredients absorb excess moisture without interfering with the body’s natural processes.
  • Coconut Oil and Shea Butter – Naturally antibacterial and nourishing, these ingredients help keep underarm skin soft and healthy.
  • Essential Oils for Fragrance – Instead of synthetic chemicals, opt for deodorants scented with natural essential oils like lavender, tea tree, or citrus.

How to Transition to a Natural Deodorant

Switching to a natural deodorant might take a little patience—your body may go through an adjustment period as it flushes out built-up toxins. But the long-term benefits for your health and wellbeing are well worth it. Here are a few tips:

  1. Detox Your Underarms – Consider using a clay mask or apple cider vinegar rinse to help pull out toxins.
  2. Stay Hydrated – Drinking plenty of water supports your body’s natural detox processes.
  3. Be Patient – It may take a few weeks for your body to adjust to a natural formula, but stick with it!

Small Change, Big Impact

By making the switch to an aluminium-free deodorant, you can reduce your exposure to harmful chemicals while still feeling fresh and confident.

At Puremess, we believe in transparency, safety, and sustainability. Our natural deodorant is formulated without aluminium, parabens, or synthetic fragrances, so you can stay fresh without the hidden risks. Because your health—and the health of our planet—deserves better.  We are also a little bit excited (just a wee bit) to be launching a range of natural deodorants for people who are sensitive to bicarb of soda. It’s a game changer!

Ready to Make the Switch?

Your body will thank you. Browse our range of natural, aluminium-free deodorants today!

Be bold. Be brave. Be beautifully you.


Acknowledgment: This article is inspired by the insights shared by Dr. Yvonne Burkart on The Diary of a CEO podcast. To hear more about her expert research on everyday toxins, you can listen to the full episode here.

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