🌊 Why Puremess Has Chosen Prevented Ocean Plastic™ – A Sustainable Skincare Shift That’s Saving Our Seas

At Puremess, we believe that natural skincare and sustainability should go hand-in-hand. From the moment we created our very first product, it was with the intention of not only caring for your skin but also caring for the planet. That’s why we’re absolutely thrilled to share some exciting news: we’ve officially partnered with Prevented Ocean Plastic™ (POP)!

This isn’t just a tick-box exercise. It’s a deeply personal and purpose-driven decision that supports our mission to create cleaner, greener skincare products that are as kind to the Earth as they are to your body. So what does this mean, and why should it matter to you? Let’s dive in.

🌍 What Is Prevented Ocean Plastic™?

Prevented Ocean Plastic™ is a globally recognised recycling initiative that works to intercept plastic waste before it reaches the ocean. This certified recycled plastic is collected from coastal communities that are most at risk of ocean plastic pollution—places where recycling infrastructure is limited and the risk of waste entering the ocean is high.

These plastics are recovered, sorted, cleaned, and turned into high-quality, fully traceable recycled material that can be reused in new packaging. It’s a beautiful cycle that turns potential pollution into a product with purpose.

And it doesn’t stop there. By working with local communities to collect this plastic, POP also supports jobs and infrastructure in areas that need it the most. That means you’re not just buying skincare—you’re supporting a global movement of environmental and social responsibility.

♻️ Why We Chose POP for Puremess

As a company built on the foundations of transparency and integrity, we’re constantly striving to find better ways to reduce our footprint and increase our positive impact. When it comes to packaging, the options can be overwhelming—and often greenwashed.

So when we found POP, it felt like the perfect fit. Here’s why:

• It’s Proven – POP materials meet international recycling standards, are traceable and audited, and have already prevented thousands of tonnes of plastic from reaching our oceans.

• It’s People-Powered – The initiative empowers local communities with jobs, training, and resources while tackling pollution at the source.

• It’s Planet-Friendly – Using recycled materials drastically reduces the need for virgin plastic, cuts greenhouse gas emissions, and supports a circular economy.

Simply put, it aligns with our values.

💚 What This Means for You

From now on, every single Puremess bottle will be made from Prevented Ocean Plastic™. You’ll start to see the POP logo proudly displayed on our product labels as a badge of honour—because this is something to celebrate!

Right now, POP material isn’t yet available for use in jars (we know, we’re impatient too!), but rest assured, the moment it is, we’ll be switching over. That’s our promise to you.

This transition also doesn’t affect the quality of your favourite Puremess products—if anything, it enhances them. You can now enjoy our luxurious, nourishing skincare knowing that it’s packaged in a way that’s actively helping protect marine life and ecosystems. That’s beauty without compromise.

🐢 Why Ocean Plastic Is a Problem We Can’t Ignore

Plastic pollution in our oceans is one of the most urgent environmental issues of our time. It’s estimated that 11 million metric tonnes of plastic enter the ocean each year—that’s the equivalent of one garbage truck every minute.

This waste endangers marine animals, destroys habitats, and even enters our food chain in the form of microplastics. Once it’s in the ocean, it’s almost impossible to remove. That’s why stopping it before it gets there is absolutely crucial.

POP works on the frontlines of this crisis, intercepting plastic before it washes out to sea. By choosing products packaged in POP, you’re helping prevent this cycle of destruction—and becoming part of the solution.

🌿 Sustainability Is at the Heart of Everything We Do

We’re not perfect (who is?), but we’re always evolving. Our switch to Prevented Ocean Plastic™ is just one step in our journey to becoming more sustainable, and we’re always on the lookout for ways to improve.

From our ingredient sourcing and manufacturing practices to our partnerships and packaging, every decision we make is guided by a desire to do better—for people, for the planet, and for your skin.

Our POP bottles are just the beginning. We’re also continually exploring ways to:

• Reduce waste across our supply chain.

• Support ethical, organic, and fair-trade suppliers.

• Educate and empower our community to make conscious choices.

🧴 Look Out for the Blue Triangle

When you spot the blue triangle logo on our bottles, know that it represents so much more than just recycled plastic. It’s a symbol of hope. A mark of progress. And a daily reminder that small changes can have a massive impact.

By choosing Puremess, you’re choosing skincare that nourishes more than just your skin. You’re choosing to support a cleaner ocean, a healthier planet, and a more ethical future.

✨ Ready to Make Waves?

We hope you’ll join us in celebrating this exciting new chapter. Let’s raise the bar for what sustainable skincare can look like—and set an example for the industry.

If you haven’t already, explore our range of natural, handcrafted skincare products—now in POP packaging—and take one more step toward a plastic-free ocean.

Together, we can turn the tide.

Want to find out more about POP? Click HERE